# identity.md

## Organization Overview
- **Company Name:** Peace Coffee
- **Mission:** To provide exclusively organic and fair trade coffee that tastes better and makes a better world.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1996, based in Minneapolis, MN.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to sustainability, ethical sourcing, and social responsibility through organic and fair trade practices.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a coffee roaster, fresh roasting in Minneapolis, MN, and distributing products through various nationwide retailers and online direct-to-consumer sales.
- **Location(s) and Geographic Presence:** Roasting operations in Minneapolis, MN, with nationwide retail distribution.
- **Key Partnerships and Affiliations:** Adheres to organic and fair trade standards.